MARKETING RESEARCH (Record no. 1203)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00390nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126508068 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | AAK |
| Classification number | 658.83 AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING RESEARCH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007 |
| Name of publisher, distributor, etc. | WILEY INDIA PVT LTD |
| Place of publication, distribution, etc. | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 751 p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V |
| -- | Day, George S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOM | GD Goenka University | GD Goenka University | 09/23/2022 | 658.83/AAK | 16361 | 09/23/2022 | Book |