Marketing to rural consumers : understanding and tapping rural market potential (Record no. 516)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00420nam a2200157Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788174467201 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Item number | VEL |
Classification number | 658.800954 VEL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Velayudhan, Sanal Kumar |
245 ## - TITLE STATEMENT | |
Title | Marketing to rural consumers : understanding and tapping rural market potential |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2009 |
Name of publisher, distributor, etc. | EXCEL BOOK |
Place of publication, distribution, etc. | NEW DELHI |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 365 p. |
546 ## - LANGUAGE NOTE | |
Language note | English |
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
Focus term | Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Sridhar, Gudha |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
SOM | GD Goenka University | GD Goenka University | 09/23/2022 | 658.800954/VEL | 16147 | 09/23/2022 | Book | |||||||
Not Issuable | SOM | GD Goenka University | GD Goenka University | 09/23/2022 | 658.800954/VEL | 17929 | 09/23/2022 | Reference Book |