Koha online catalog › Details for: Global Marketing and advertising : understanding cultural paradoxes

Normal view MARC view ISBD view

Global Marketing and advertising : understanding cultural paradoxes

By: Mooij, Marieke DePublication details: LONDON SAGE PUBLICATIONS 2010Edition: 3rdDescription: 323 pISBN: 9781412970419Subject(s): MarketingDDC classification: 658.802 MOO

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )
Comments ( 0 )

Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference Book	GD Goenka University	SOM	658.802/MOO (Browse shelf (Opens below))	Not Issuable		17974

English

There are no comments on this title.

to post a comment.

Back to results

1 Cases in the environment of business
by Conklin, David W.
2 Leadership in Nonprofit Organizations : A Reference Handbook
by Agard, Kathryn A.
3 Management lives : power and identity in work organizations
by Knights, David
4 Communicating in global business negotiations : a geocentric approach
by Lawson, Diana R.
5 Organizing and organizations
by Fineman, Stephen
6 Compensation : theory evidence and strategic implications
by Gerhart, Barry
7 The Sage handbook of Qualitative research
by Denzin, Norman K. Ed., Lincoln, Yvonna S. Ed.
8 PUBLIC SECTOR MANAGEMENT
by Flynn, Norman
9 Global Marketing and advertising : understanding cultural paradoxes
by Mooij, Marieke De
10 The Sage handbook of international marketing
by Kotabe, Masaaki
11 Marketing : a critical introduction
by Hackley, Chris
12 Storytelling organizations
by Boje, David M.
13 INTERROGATING DEVELOPMENT: STATE, DISPLACEMENT AND POPULAR RESISTANCE IN NORTH EAST INDIA
by Hussain, Monirul
14 The Sage handbook of organizational research methods
by Buchanan, David A.
15 Stories of transformative leadership in the human services why the glass is always full
by Burghardt, Steve
16 International human resource management
by Harzing, Anne Wil
17 Human resource management
by Martin, John
18 Management research
by Smith, Mark Easterby
19 Institutions and organizations : ideas and interests
by Scott, W. Richard
20 Advertising and promotion : an integrated marketing communications approach
by Hackley, Chris

G D Goenka University

Global Marketing and advertising : understanding cultural paradoxes