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Private label strategy : how to meet the store brand challenge

By: Kumar, NirmalayaContributor(s): Steenkamp, Jan-Benedict E. MPublication details: Boston HARVARD BUSINESS SCHOOL PRESS 2006Description: 270 pISBN: 9781422101674Subject(s): MarketingDDC classification: 658.827 KUM

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference Book	GD Goenka University	SOM	658.827/KUM (Browse shelf (Opens below))	Not Issuable		17969

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