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Principles of direct and database marketing : a digital orientation

By: Tapp, AlanPublication details: NEW DELHI Pearson Education 2012Edition: 4thDescription: 517 pISBN: 9788131764411Subject(s): MarketingDDC classification: 658.872 TAP

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	GD Goenka University	SOM	658.872/TAP (Browse shelf (Opens below))	Available		16590
Reference Book	GD Goenka University	SOM	658.872/TAP (Browse shelf (Opens below))	Not Issuable		18028

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G D Goenka University

Principles of direct and database marketing : a digital orientation