TY  - BOOK
AU  - Aaker,  David A.
AU  - Kumar,  V
TI  - MARKETING RESEARCH
SN  - 9788126508068
U1  - 658.83 AAK 
PY  - 2007///
CY  - NEW DELHI
PB  - WILEY INDIA PVT LTD
KW  - Marketing
ER  -