TY  - BOOK
AU  - Velayudhan, Sanal Kumar
AU  - Sridhar, Gudha
TI  - Marketing to rural consumers : understanding and tapping rural market potential
SN  - 9788174467201
U1  - 658.800954 VEL 
PY  - 2009///
CY  - NEW DELHI
PB  - EXCEL BOOK
KW  - Marketing
ER  -