GD Goenka university

 
        G D Goenka University

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21.
MARKETING RESEARCH

by Tull, Donalds S., Hawkins, Del I.

Edition: 6thPublication details: PHI 2011Availability: Items available for loan: Call number: 658.83/TUl (1).

22.
MARKETING RESEARCH

by Reddy, P. Narayana, Acharyulu, G V R K.

Publication details: NEW DELHI EXCEL BOOKS 2008Availability: Items available for loan: Call number: 658.83/NAR (1).

23.
MARKETING MANAGEMENT:TEXT AND CASES

by Panda, Tapan K.

Edition: 2nd.Publication details: EXCEL BOOK 2013Availability: Items available for loan: Call number: 658.8/PAN (1).

24.
MARKETING MANAGEMENT:TEXT AND CASES

by Panda, Tapan K.

Edition: 2ndPublication details: EXCEL BOOK 2007Availability: Items available for reference: Not IssuableCall number: 658.8/PAN (1). :

25.
ADVERTISING MANAGEMENT

by Jethwaney, Jaishri, Jain, Shruti.

Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2010Availability: Items available for loan: Call number: 659.1/JET (4). Items available for reference: Not IssuableCall number: 659.1/JET (1).

26.
A Framework for marketing management

by Kotler, Philip | Keller, Kevin Lane.

Publication details: NEW DELHI Pearson Education 2009Availability: Items available for loan: Call number: 658.8/KOT (1). Items available for reference: Not IssuableCall number: 658.8/KOT (1).

27.
PRINCIPLES OF MARKETING: A SOUTH ASIAN PERSPECTIVE

by Kotler, Philip, Armstrong, Gary.

Edition: 15thPublication details: PEARSON 2017Availability: Items available for loan: Call number: 658.8/KOT (3). Checked out (1).

28.
PRINCIPLES OF MARKETING: A SOUTH ASIAN PERSPECTIVE

by Kotler, Philip, Armstrong, Gary, Agnihotri, Prafulla Y., Haque, Ehsan Ul.

Publication details: Delhi PEARSON 2006Availability: Items available for loan: Call number: 658.8/IAC (1).

29.
PRINCIPLES OF MARKETING: A SOUTH ASIAN PERSPECTIVE

by Kotler, Philip, Armstrong, Gary, Agnihotri, Prafulla Y., Haque, Ehsan Ul.

Edition: 13thPublication details: Delhi PEARSON 2013Availability: Items available for loan: Call number: 658.8/KOT (1).

30.
Contemporary strategic marketing

by Brennan, Ross | Baines, Paul Garneau, Paul.

Edition: 2ndPublication details: LONDON Palgrave Macmillan 2010Availability: Items available for loan: Call number: 658.802/BRE (1).

31.
The Practice of market research : an introduction

by Mcgivern, Yvonne.

Edition: 3rdPublication details: Harlow PRENTICE HALL OF INDIA 2009Availability: Items available for reference: Not IssuableCall number: 658.83/MCG (1). :

32.
The managers guide to competitive marketing strategies

by Paley, Norton.

Edition: 3rdPublication details: NEW DELHI VIVA BOOKS 2007Availability: Items available for loan: Call number: 658.802/PAL (1).

33.
The Brandpromise

by Knapp, Duane E.

Publication details: New York Mcgraw Hill Education 2008Availability: Items available for reference: Not IssuableCall number: 658.827/KAN (1). :

34.
Marketing communication : interactivity communities and content

by Fill, Chris.

Edition: 5thPublication details: Harlow PRENTICE HALL OF INDIA 2009Availability: Items available for loan: Call number: 658.802/FIL (1).

35.
Marketing : planning implementation and control

by Pride, William M | Ferrell, O. C.

Publication details: Australia Cengage Learnig 2010Availability: Items available for loan: Call number: 658.8/PRI (1).

36.
Truth : new rules for marketing in a skeptical world

by Upshaw, Lynn.

Publication details: NEW DELHI PHI LEARNING 2008Availability: Items available for loan: Call number: 658.8/UPS (1).

37.
Magic numbers for consumer marketing

by Davis, John.

Publication details: NEW DELHI WILEY INDIA PVT LTD 2007Availability: Items available for loan: Call number: 658.8/DAV (1).

38.
Questionnaire design : how to plan structure and write survey material for effective market research

by Brace, Ian.

Publication details: LONDON KOGAN PAGE LIMITED 2008Availability: No items available : Checked out (1).

39.
Questionnaire design : how to plan structure and write survey material for effective market research

by Brace, Ian.

Publication details: LONDON KOGAN PAGE LIMITED 2005Availability: Items available for reference: Not IssuableCall number: 658.83/BRA (1). :

40.
PRINCIPLES OF MARKETING A SOUTH ASIAN PERSPECTIVE

by Kotler, Philip, Armstrong, Gary.

Edition: 13thPublication details: PEARSON 2011Availability: Items available for loan: Call number: 658.8/KOT (1). Checked out (2).