000 00388nam a2200157Ia 4500
250 _a5th
942 _cBK
020 _a9788120338968
100 _aBest, Roger J.
654 _aMarketing
245 _aMARKET BASED MANAGEMENT: STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY
260 _c2009
_bPHI LEARNING
082 _bBES
_a658.8
300 _a515 p.
546 _aEnglish
999 _c14005
_d14005