MARKET BASED MANAGEMENT: STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY (Record no. 14005)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00388nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120338968 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | BES |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Best, Roger J. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 245 ## - TITLE STATEMENT | |
| Title | MARKET BASED MANAGEMENT: STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2009 |
| Name of publisher, distributor, etc. | PHI LEARNING |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 515 p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOM | GD Goenka University | GD Goenka University | 09/23/2022 | 658.8/658.8 | 15959 | 09/23/2022 | Book | ||||||
| SOM | GD Goenka University | GD Goenka University | 09/23/2022 | 658.8/BES | 15960 | 09/23/2022 | Book | ||||||
| SOM | GD Goenka University | GD Goenka University | 09/23/2022 | 658.8/BES | 15961 | 09/23/2022 | Book | ||||||
| SOH | GD Goenka University | GD Goenka University | 09/23/2022 | 658.8/BES | 7607 | 09/23/2022 | 09/23/2022 | Book |