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MARKET BASED MANAGEMENT: STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY

By: Best, Roger JPublication details: PHI LEARNING 2009Edition: 5thDescription: 515 pISBN: 9788120338968Subject(s): MarketingDDC classification: 658.8

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Item type	Current library	Collection	Call number	Status	Barcode
Book	GD Goenka University	SOM	658.8/658.8 (Browse shelf (Opens below))	Available	15959
Book	GD Goenka University	SOM	658.8/BES (Browse shelf (Opens below))	Available	15960
Book	GD Goenka University	SOM	658.8/BES (Browse shelf (Opens below))	Available	15961
Book	GD Goenka University	SOH	658.8/BES (Browse shelf (Opens below))	Available	7607

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G D Goenka University

MARKET BASED MANAGEMENT: STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY